YouTube Revenue Calculator
Turn daily views into a clear earnings estimate using your RPM—or model from CPM when that is all you have.
Your channel numbers
Adjust the inputs to match your analytics.
Your estimated earnings
Based on an effective RPM of $4.00
Planning estimate
Seasonality, geography, niche, video length, and ad demand can move actual earnings.
How the calculator works
Revenue is estimated from views per thousand multiplied by your effective RPM. For monthly planning, we use 30 days; yearly planning uses 365 days.
When you select CPM, the calculator converts advertiser spend into a creator-side estimate using your monetized playback rate and YouTube's standard 55% long-form creator share.
Daily views ÷ 1,000 × RPMWhat changes your RPM?
- Audience country and purchasing power
- Topic, season, and advertiser demand
- Video length and ad placement
- YouTube Premium and other revenue
Data sources & assumptions
Last reviewed: 2026-08-25. All results are estimates for planning purposes only.
Long-form ad revenue creator share
Official YouTube rule0.55ratio
YouTube pays partners 55% of net revenues from ads shown on their public long-form Watch Page videos, per the Watch Page Monetization Module.
Source: support.google.comDefault monetized playback rate
Site assumption50%
Default share of total playbacks that are monetized when converting advertiser CPM to creator RPM. ~50% is a common cross-checked planning default; actual rates vary by geo and ad load.
Source: influencermarketinghub.comRevenue estimate range band
Site assumptionlow: 0.7 · high: 1.3multiplier
Monthly estimates are shown as midpoint -30%/+30%, reflecting RPM seasonality and advertiser-demand swings seen across public RPM reports.
Source: influencermarketinghub.com
Frequently asked questions
How much does YouTube pay per 1,000 views?+
There is no universal rate. Creator RPM varies with niche, viewer location, season, video length, ad demand, and the mix of monetized views. Your YouTube Studio RPM is the best input.
Should I use RPM or CPM?+
Use RPM whenever possible because it measures creator revenue per 1,000 total views after revenue share. CPM measures advertiser spend per 1,000 monetized ad playbacks and needs additional assumptions.
Does this include sponsorship income?+
No. This calculator estimates platform ad revenue only. Use the Sponsorship Calculator to price brand integrations separately.
Why is my actual revenue different?+
YouTube income changes daily. Viewer geography, ad inventory, seasonality, content suitability, Premium views, and monetized playback rate all affect the final amount.