Advertising cost metric
YouTube CPM Calculator
Turn campaign spend and ad impressions into a clean cost-per-thousand benchmark for YouTube advertising.
✓ Free forever✓ No sign-up✓ Instant estimate
INPUTS
Enter your channel data
Results update instantly as you type.
YOUR RESULT$5.00
Cost per 1,000 ad impressions
Cost per impression$0.01
Estimate only. Verify official metrics and eligibility in YouTube Studio.THE METHOD
How the calculator works
Enter the total campaign cost and the number of ad impressions delivered. CPM divides cost by impressions and multiplies by 1,000.
An ad impression is not the same as a video view. A view can produce no ad impression or multiple impressions.
CORE FORMULA
CPM = ad cost ÷ ad impressions × 1,000What affects the result?
- Audience targeting and geography
- Ad format, placement, and auction pressure
- Campaign objective and season
Frequently asked questions
What does CPM mean?+
CPM means cost per mille: the advertiser cost for 1,000 ad impressions.
Should I enter video views?+
No. Use delivered ad impressions from the campaign report, because impressions and video views are counted differently.
Why is YouTube CPM different from RPM?+
CPM is advertiser spend before platform revenue share, while RPM is creator revenue divided across all views.